Gracemade is a faith-driven lifestyle brand that delivers a fashion-forward interpretation of modest apparel. Established in 2016, the brand was created by founder Jasmine Rennie as a means for women to express their personal style while honoring their faith.
We believe that there is nothing more liberating than unapologetically glorifying God in every aspect of our lives – and that includes our clothing, the message it sends, and its impact on our global community. Our mission is to reinvent the way the world thinks about modesty, particularly when it comes to fashion and personal expression. The way we see it, modesty is not a form of restriction or constraint; it’s an invitation to explore our hearts’ intentions and discover where we find our worth. At Gracemade, we choose to accept that invitation: by sharing our vision of infusing effortless, demure style with bold, creative confidence, we hope to empower women to celebrate their self-worth and embrace the beauty within.
Each Gracemade piece is designed and manufactured in Downtown Los Angeles, using ethical standards with the utmost respect for people, our local community, and our environment. In addition to producing locally, we aim to impact lives through our commitment to give back: with every Gracemade purchase, we donate a percentage of the proceeds to a charity of your choice.
A Reflection on Modesty, from Gracemade founder Jasmine Rennie
“What is modesty?
”Modesty is not an exclusively Christian concept. As you know, many different religions practice it in some way; most of the time, there’s some sort of guideline. From a Christian perspective, the Bible does talk about modesty, but does not go into detail about as far as how long or short something should be. That leaves a lot of this up to personal conviction from God – which is where things can get a little tricky… At the end of the day, everything is judged by where it’s rooted, because God looks at our heart and motives.
My personal conviction is that in the past I was dressing in a revealing way because I craved attention from men and was looking for validation and acceptance in their eyes instead of in the eyes of Jesus. I didn’t know my worth and thought that a man would complete me. I think this is true for a lot of women: sometimes, we lead with our bodies instead of knowing who we are and finding our confidence and fullness from Christ.
Society and the media shows us, from a young age, that the girls who show more, or come off as “sexy”, get the guy, get the attention, and have the “perfect” life. This is where the concept of Gracemade was born – not from a religious or legalistic obligation, but from a place of being fully loved and fully whole while still wanting to express myself and help other women express themselves through fashion. And to show that respecting our bodies and living for God doesn’t have to be boring – we can still be exactly who He created us to be, and look great doing it. My hope is that this brand and my story will inspire others to explore and discover the beautiful God that gives us true freedom.